

MARIA COVADONGA GIJON TASCON
PROFESORA CONTRATADA DOCTORA
ECONOMÍA APLICADA Y GESTIÓN PÚBLICA
FACULTAD DE DERECHO
(+34) 91398-6120
Academic Information
EUROPEAN PHD | JULY 2014 | COMPLUTENSE UNIVERSITY OF MADRID
· Faculty of Economics and Business Administration
· Itinerary: Applied Economics
· Speciality: Microeconometrics
· Thesis: Percepción de los usuarios individuales de los servicios de Internet y Telefonía móvil en España y el Reino Unido (Perception of individual users of services of Internet and mobile phone in Spain and the UK). Summa cum laude
M.A. TELECOMMUNICATION ECONOMICS | JUNE 2010 | UNED
B.A. ECONOMICS | SEPTEMBER 2009 | COMPLUTENSE UNIVERSITY OF MADRID
· Faculty of Economics and Business Administration
· Speciality: Economic Analysis (Quantitative Analysis).
Academic positions held
VICE-DEAN FOR MANAGEMENT AND ECONOMIC ISSUES | UNED | JANUARY 2021 - ACTUALLY
ASSISTANT PROFFESOR | UNED | JANUARY 2020 - ACTUALLY
· Courses taught: Political Economics
· Tutor of Final Degree Assignment (TFG)
VISITING PROFFESOR | CARLOS III UNIVERSITY OF MADRID | SEPTEMBER 2015 -JANUARY 2020
· Courses taught: Econometrics; Time series analysis
· Tutor of Final Degree Assignment (TFG)
DTC MANAGER | EIT DIGITAL DOCTORAL SCHOOL (MADRID) | APRIL 2015 - SEPTEMBER 2015
· IMDEA Software Institute – Universidad Politécnica de Madrid
· Doctoral Training Center (DTC) Manager of EIT Digital Doctoral School
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2015 – SEPTEMBER 2016
· Master courses: Econometrics
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2014 – SEPTEMBER 2015
· Courses taught: Econometrics, Applied Econometrics (English)
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2013 – SEPTEMBER 2014
· Courses taught: Econometrics, Applied Econometrics (English)
VISITING PHD CANDIDATE | NORTHUMBRIA UNIVERSITY | NOVEMBER 2013 – MARCH 2014
· Newcastle Business School, Northumbria University
· Researching with Prof. Jason Whalley
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2012 – SEPTEMBER 2013
· Courses taught: Econometrics
RESEARCH ASSISTANT | TECHNICAL UNIVERSITY OF MADRID | JULY 2012 – JULY 2013
· CeDInt - Technical University of Madrid
· Main researcher: Prof. Claudio Feijóo
ADJUNCT PROFESSOR | ICADE | FEBRUARY 2012 – AUGUST 2012
· Universidad Pontificia de Comillas, Madrid
· Courses taught: Econometrics
ADJUNCT PROFESSOR | ANTONIO NEBRIJA UNIVERSITY | FEBRUARY 2012 – JULY 2012
· Courses taught: Econometrics, Introduction to Economics (English)
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2011 – SEPTEMBER 2012
· Courses taught: Econometrics, Micro-econometrics, Applied Econometrics
ADJUNCT PROFESSOR | ANTONIO NEBRIJA UNIVERSITY | FEBRUARY 2011 – JULY 2011
· Courses taught: Econometrics, Macroeconomics, Economy
BPI&PO TRAINEE | KPN SPAIN, SLU | JUNE 2010 – FEBRUARY 2011
· Encourage the teams assigned to projects and motivating accompanying them to achieve the objectives.
· Provide assistance and support to various departments of the Company to ensure compliance with the processes of KPN SPAIN.
· Manage projects on time and within budget.
· Generate transparent, accurate, understandable and projects processes, making reports for management meetings and detailed reports on the progress of projects.
· Manage the demand for projects and interface with other departments of the Company.
· Initiate, plan, implement, monitor and close projects of the company according to the agenda.
· Improve inter-departmental business processes in the company.
Research activity
Latest publications:
Title: E-commerce in Spain: Determining factors and the importance of the e-trust
Authors: Fernández-Bonilla, Fernando; Gijón, Covadonga and De la Vega, Bárbara
Journal: Telecommunications Policy
DOI: https://doi.org/10.1016/j.telpol.2021.102280
Date: February 2022
Impact Index (JCR): 3.036 (2020)
JCR Categorie: INFORMATION SCIENCE & LIBRARY SCIENCE - SSCI; TELECOMMUNICATIONS - SCIE
Quartile: Q1 (30/163) INFORMATION SCIENCE & LIBRARY SCIENCE - SSCI; Q2 (42/91) TELECOMMUNICATIONS - SCIE
Title: Perception of Artificial Intelligence in Spain
Authors: Albarrán-Lozano, Irene; Molina, José Manuel: and Gijón, Covadonga
Journal: Telematics and Informatics
DOI: https://doi.org/10.1016/j.tele.2021.101672
Date: October 2021
Impact Index (JCR): 6.182 (2020)
JCR Categorie: Information Science & Library Science - SSCI
Quartile: Q1 (11/86)
Research Projects:
Project title: El futuro de la banca online en la era post-covid-19 (The future of online banking in the post-covid-19 era).
Funding Entity: SANFI
Participating entities: UNED, UC3M and UAH
Duration (months) 12 - Date: from 01/2021 to 12/2021
Researcher in charge: Covadonga Gijón
Number of participating researchers: 10
Project title: PRODECON-CM. Finanzas, innovación y estrategias: análisis económico de la productividad empresarial y sus determinantes (Finance, innovation and strategies: economic analysis of business productivity and its determinants).
Funding entity: Consejería de Educación, Juventud y Deportes, CAM.
Participating entities: CEMFI, CSIC, UCM
Duration (months): 36 - Date: from 01/2015 to 12/2017
Researcher in charge: Gerard Llobet Codina
Number of participating researchers: 17
Professional experience
VICE-DEAN FOR MANAGEMENT AND ECONOMIC ISSUES | UNED | JANUARY 2021 - ACTUALLY
ASSISTANT PROFFESOR | UNED | JANUARY 2020 - ACTUALLY
· Courses taught: Political Economics
· Tutor of Final Degree Assignment (TFG)
VISITING PROFFESOR | CARLOS III UNIVERSITY OF MADRID | SEPTEMBER 2015 -JANUARY 2020
· Courses taught: Econometrics; Time series analysis
· Tutor of Final Degree Assignment (TFG)
DTC MANAGER | EIT DIGITAL DOCTORAL SCHOOL (MADRID) | APRIL 2015 - SEPTEMBER 2015
· IMDEA Software Institute – Universidad Politécnica de Madrid
· Doctoral Training Center (DTC) Manager of EIT Digital Doctoral School
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2015 – SEPTEMBER 2016
· Master courses: Econometrics
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2014 – SEPTEMBER 2015
· Courses taught: Econometrics, Applied Econometrics (English)
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2013 – SEPTEMBER 2014
· Courses taught: Econometrics, Applied Econometrics (English)
VISITING PHD CANDIDATE | NORTHUMBRIA UNIVERSITY | NOVEMBER 2013 – MARCH 2014
· Newcastle Business School, Northumbria University
· Researching with Prof. Jason Whalley
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2012 – SEPTEMBER 2013
· Courses taught: Econometrics
RESEARCH ASSISTANT | TECHNICAL UNIVERSITY OF MADRID | JULY 2012 – JULY 2013
· CeDInt - Technical University of Madrid
· Main researcher: Prof. Claudio Feijóo
ADJUNCT PROFESSOR | ICADE | FEBRUARY 2012 – AUGUST 2012
· Universidad Pontificia de Comillas, Madrid
· Courses taught: Econometrics
ADJUNCT PROFESSOR | ANTONIO NEBRIJA UNIVERSITY | FEBRUARY 2012 – JULY 2012
· Courses taught: Econometrics, Introduction to Economics (English)
HONORARY LECTURER | COMPLUTENSE UNIVERSITY OF MADRID | OCTOBER 2011 – SEPTEMBER 2012
· Courses taught: Econometrics, Micro-econometrics, Applied Econometrics
ADJUNCT PROFESSOR | ANTONIO NEBRIJA UNIVERSITY | FEBRUARY 2011 – JULY 2011
· Courses taught: Econometrics, Macroeconomics, Economy
BPI&PO TRAINEE | KPN SPAIN, SLU | JUNE 2010 – FEBRUARY 2011
· Encourage the teams assigned to projects and motivating accompanying them to achieve the objectives.
· Provide assistance and support to various departments of the Company to ensure compliance with the processes of KPN SPAIN.
· Manage projects on time and within budget.
· Generate transparent, accurate, understandable and projects processes, making reports for management meetings and detailed reports on the progress of projects.
· Manage the demand for projects and interface with other departments of the Company.
· Initiate, plan, implement, monitor and close projects of the company according to the agenda.
· Improve inter-departmental business processes in the company.
Teaching
Asignaturas de Grado:
- 66014021 - TRABAJO FIN DE GRADO (CCJJAAPP)
- 6602201- - ECONOMÍA POLÍTICA (DERECHO)

N.º of recognized sections of teacher evaluation
1Research
RESEARCH GROUPS
- SECTOR PÚBLICO, POLÍTICAS PÚBLICAS Y BIENESTAR SOCIAL Se centra en las políticas públicas y su evaluación, la desigualdad y la pobreza, los procesos de cambio en el Estado de bienestar, la descentralización del sector público y el análisis económico de las redes de comunicación. + info
- DIGITAL ECONOMY AND INNOVATION IN THE EUROPEAN UNION The Digital Economy is at the center of the priorities established by the European Commission (EC) for the period 2019-24, as indicated by President Ursula Von der Leyen. It is the most important driver of innovation, competitiveness and employment. How European companies adopt digital technologies will be key to their future growth. Digitization is also necessary for SMEs and professionals to succeed in our hyper-connected world. In this context, research is key to generating knowledge and supporting digital transformation and innovation in Europe. This is the primary objective of this research group. + info
- GRUPO DE INTELIGENCIA ARTIFICIAL APLICADA (GIAA) El Grupo de Inteligencia Artificial Aplicada, GIAA, está compuesto por un equipo de físicos, ingenieros de telecomunicación e informáticos de reconocido prestigio a nivel nacional por su capacidad para resolver problemas de ingeniería incorporando las técnicas más novedosas de inteligencia artificial: aprendizaje automático, computación evolutiva, análisis de datos, optimización multiobjetivo, sistemas borrosos y agentes inteligentes. + info
RESEARCH PROJECTS
- Innovación en Economía Pública (EconPub) Generar visualizaciones de datos relevantes para la docencia y aprendizaje de asignaturas en las que participan los miembros del Grupo, que puedan emplearse:Como material complementario de aprendizaje en Grado y Posgrado.Como material complementario en la propuesta de Pruebas de Evaluación Continua.Como material complementario para la realización de pruebas de evaluación en línea.Enriquecer las visualizaciones de datos con comentarios en la modalidad storytelling por parte de los miembros del Grupo.Disponer de un repositorio en abierto con visualizaciones de datos que puedan emplear para completar la información que sobre temas económicos pueda recibir la sociedad.Experimentar con nuevos materiales digitales de enseñanza y aprendizaje. + info
Publications
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PUBLICATIONS AT CONFERENCES
Behind the pandemic: the loopholes of the digital divide.
- Fernández-Bonilla, Fernando; Gijón, Covadonga; and Whalley, Jason
- ITS - Conference of the International Telecommunications Society - Sweeden
- 19th 21st June, 2022Who is left behind by digitalisation? Characterising the Digital Divide in Spain.
- Fernández-Bonilla, Fernando; Gijón, Covadonga; and Whalley, Jason
- PTC'22 - Reunite, rethink, renew - Pacific Telecommunication Council, Honolulu.
- 16th 19th January, 2022PERCEPTION OF INNOVATION IN SPAIN
· Gijón, Covadonga; Albarrán-Lozano, I.; and Molina, José Manuel
· ITS - 23rd Biennial conference of the International Telecommunications Society
· 21st 23rd June, 2021STUDY ON THE IMPACT OF COVID-19 IN E-COMMERCE AND E-GOVERNMENT
· Fernández-Bonilla, Fernando; De la Vega, Bárbara; and Gijón, Covadonga
· ITS - 23rd Biennial conference of the International Telecommunications Society
· 21st 23rd June, 2021SPANISH PERCEPTION OF PERSONALISED ONLINE ADVERTISING
· Fernández-Bonilla, Fernando; Cuadrado-Gallego, Juan J.; and Gijón, Covadonga
· ITS - 23rd Biennial conference of the International Telecommunications Society
· 21st 23rd June, 2021SATISFACTION WITH ONLINE BANKING IN SPAIN
· Cuadrado-Gallego, Juan J.; De la Vega, Bárbara; and Gijón, Covadonga
· ITS - 23rd Biennial conference of the International Telecommunications Society
· 21st 23rd June, 2021EVOLUTION OF PARTICIPATION IN ONLINE MARKETS BY ENTERPRISES AFTER A PANDEMIC
· Fernández-Bonilla, Fernando; Navío-Marco, Julio; and Gijón, Covadonga
· ITS - 23rd Biennial conference of the International Telecommunications Society
· 21st 23rd June, 2021E-COMMERCE: DETERMINING FACTORS AND THE IMPORTANCE OF E-TRUST
· Fernández-Bonilla, Fernando and Gijón, Covadonga
· ITS Conference – Online Event
· 14th – 17th June, 2020PERCEPTION OF ARTIFICIAL INTELLIGENCE IN SPAIN
· Albarrán-Lozano, Irene; Molina, José-Manuel; and Gijón, Covadonga
· ITS Conference – Online Event
· 14th – 17th June, 2020BROADBAND ACCESS SPEEDS ACROSS THE NORTHERN POWERHOUSE: A COMPARATIVE ANALYSIS OF FIVE ENGLISH CITIES
· Gijón, Covadonga and Whalley, Jason
· ITS - 29th European Regional Conference. Trento, Italy
· 1st – 4th August, 2018MODELS OF INDIVIDUAL CROSS BORDER ONLINE PURCHASES: THE CASE OF SPAIN
· Valarezo-Unda, Ángel; López, Rafael; Pérez-Amaral, Teodosio and Gijón, Covadonga
· ITS - 28th European Regional Conference. Passau, Germany
· July 30th – August 2nd, 2017CYBERSECURITY AND RISK BEHAVIOUR ON MOBILE INDIVIDUAL CONSUMERS IN SPAIN
· Martínez de Ibarreta, Carlos; and Gijón, Covadonga
· ITS - 27th European Regional Conference. Cambridge, United Kingdom
· 7-9 September, 2016.INTERNET OF THINGS IN THE EUROPEAN DIGITALIZATION PROCESS
· Pallás-Gozálvez, Javier-Anatole; and, Gijón, Covadonga
· ITS - 27th European Regional Conference. Cambridge, United Kingdom
· 7-9 September, 2016.TELECOMMUNICATIONS DEMAND IN SPAIN: CROSS SECTION MODELS USING ICT-H SURVEYS (2008-2015)
· Pérez-Amaral, Teodosio; Gijón, Covadonga; López, Rafael; and Valarezo, Ángel.
· ITS - 27th European Regional Conference. Cambridge, United Kingdom
· 7-9 September, 2016.CONSUMER PROTECTION IN MOBILE TELECOMMUNICATIONS: AN INTERNATIONAL COMPARISON
· López, Rafael; Pérez-Amaral, Teodosio; Garín-Muñoz, Teresa; and Gijón, Covadonga
· ITS - 26th European Regional Conference. San Lorenzo de El Escorial, Spain
· 25-27 June, 2015.RISK BEHAVIOUR, FRAUD AND E-TRUST OF INDIVIDUAL CONSUMERS IN SPAIN
· Martínez de Ibarreta, Carlos; and Gijón, Covadonga
· ITS - 26th European Regional Conference. San Lorenzo de El Escorial, Spain
· 25-27 June, 2015.BIG DATA IN SPAIN’S TELECOMMUNICATIONS SECTOR
· Valarezo-Unda, Ángel; Pérez-Amaral, Teodosio; and Gijón, Covadonga
· ITS - 26th European Regional Conference. San Lorenzo de El Escorial, Spain
· 25-27 June, 2015.SUBSTITUTION OF INDIVIDUAL SERVICES FOR BUNDLED SERVICES IN SPAIN
· Urueña-López, Alberto; Gijón, Covadonga; Feijóo, Claudio; Castro-García-Muñoz, Raquel; and Ureña-Fernández, Olga
· ITS - 26th European Regional Conference. San Lorenzo de El Escorial, Spain
· 25-27 June, 2015.TELECOMMUNICATIONS DEMAND, DIGITAL DIVIDE AND CHILDREN CONSUMERS IN SPAIN
· Gijón, Covadonga; Pérez-Amaral, Teodosio; Garín-Muñoz, Teresa; and López, Rafael
· ITS - 26th European Regional Conference. San Lorenzo de El Escorial, Spain
· 25-27 June, 2015.INTERNET ACCESS AMONGST THE MOST INCOME DEPRIVED PEOPLE IN GLASGOW
· Anderson, Gillian; Gijón, Covadonga; and Whalley, Jason
· ITS - 25th European Regional Conference. Brussels, Belgium.
· 22-25 June, 2014.THE BROADBAND SPEED GAP IN GLASGOW
· Gijón, Covadonga; Anderson, Gillian; and Whalley, Jason
· ITS - 25th European Regional Conference. Brussels, Belgium.
· 22-25 June, 2014.LESSONS FROM POST-PURCHASE BEHAVIOUR OF TELECOMMUNICATIONS CONSUMERS IN SPAIN
· Garín-Muñoz, Teresa; Pérez-Amaral, Teodosio; López, Rafael; and Gijón, Covadonga
· ITS - 25th European Regional Conference. Brussels, Belgium.
· 22-25 June, 2014.SATISFACTION AND COMPLAINTS OF RESIDENTIAL MOBILE PHONE USERS IN SPAIN
· Gijón, Covadonga
· ITS - 5th PhD Seminar. Florence, Italy.
· 24-25 October, 2013.RESIDENTIAL MOBILE PHONE USERS’ COMPLAINTS IN SPAIN
· Pérez-Amaral, Teodosio; Gijón, Covadonga; Garín-Muñoz, Teresa; and López, Rafael
· ITS - 24th European Regional Conference. Florence, Italy.
· 20-23 October, 2013.THE VALUE OF PERSONAL INFORMATION IN E-COMMERCE TRANSACTIONS: THE IMPACT OF SOCIO-ECONOMIC CHARACTERISTICS IN THE UK
· Palacios, Juan-Francisco, Gijón, Covadonga, Gómez-Barroso, José-Luis, y Feijóo, Claudio
· ITS - 24th European Regional Conference. Florence, Italy.
· 20-23 October, 2013.CONSUMER PROTECTION IN MOBILE TELECOMMUNICATIONS ACROSS COUNTRIES: A COMPARATIVE STUDY
· López, Rafael; Pérez-Amaral, Teodosio; Garín-Muñoz, Teresa; and Gijón, Covadonga
· ITS - 24th European Regional Conference. Florence, Italy.
· 20-23 October, 2013.THE VALUE OF PERSONAL INFORMATION ONLINE: RESULTS FROM THREE STATED PREFERENCE DISCRETE CHOICE EXPERIMENTS IN THE UK
· Potoglou, Dimitris; Panil, Sunil; Gijón, Covadonga; Palacios, Juan-Francisco; and Feijóo, Claudio
· 21st European Conference on Information Systems – ECIS 2013. Utrecht, The Netherlands.
· 5 – 8 June, 2013.SATISFACTION AND PROTECTION OF INDIVIDUAL MOBILE TELECOMMUNICATIONS CONSUMERS: NEED FOR REGULATION?
· Gijón, Covadonga; Garín-Muñoz, Teresa; and Pérez-Amaral, Teodosio
· ITS - 23th European Regional Conference. Vienna, Austria.
· 1-4 July, 2012.